vesti

Vesti

Brand Identity • Logo Design • Art Direction • Photography • Illustration • Menu & Packaging Design

 
 
Vesti Logo Brand Design + Illustration
 
Packaging Design + Photography Direction
 
Vesti Art + Photo Direction
Vesti Sandwich Food Photography
 


 

Lettering progression
from start to finish →


the strokes in each letter were widened,
lowering each letter’s contrast - giving better
balance and legibility




I’ve always wanted to work closely with a food brand and having the opportunity to grow the Vesti brand has been nothing but exciting.

I took the essence of Vesti’s original logo and elevated it with sleek, custom lettering — making it fresh yet timeless. The angled design adds a bold edge, reflecting both the sharp corners of their focaccia and the dynamic, scrappy spirit of the team.

We also transformed their signature light pink into a vibrant, eye-catching Magenta, making it impossible to miss.

Available in LA at some of your favorite breweries, coffee shops and local grocers, such as alfred coffee, Golden Poppy Market and Potluck Local, and many more.

 
Logo Brand Design
 
 
Vesti Sandwich Packaging Box Design
 
Vesti Social Instagram Graphic Design