Lettering progression
from start to finish →

I widened the strokes in each letter,
lowering letter contrast - giving better
balance and legibility

I’ve always wanted to work closely with a food brand and having the opportunity to grow the Vesti brand has been really exciting.

We took the essence of Vesti’s original logo and elevated it with sleek, custom lettering—making it fresh yet timeless. The angled design adds a bold edge, reflecting both the sharp corners of their focaccia and the dynamic, scrappy spirit of the team.

We also transformed their signature light pink into a vibrant, eye-catching Vesti Magenta, making it impossible to miss.