Lettering progression
from start to finish →

I widened the strokes in each letter,
lowering letter contrast - giving better
balance and legibility

When my friends at Vesti asked me to help grow their focaccia sandwich brand in LA, I was all in.

We took the essence of their original logo and elevated it with sleek, custom lettering—making it fresh yet timeless. The angled design adds a bold edge, reflecting both the sharp corners of their focaccia and the dynamic, scrappy spirit of the team.

We also transformed their signature light pink into a vibrant, eye-catching Vesti Magenta, making it impossible to miss.